The Original and Best

[den]

About 6 years ago Pepsi (the owner of Lays) bought Smiths Chips because Australia was the only contry in the world where Pepsi didn't have the major snack-food market share.

I heard from a reliable source that at a conference last week the Pepsi reps from the Head Office in the US admitted defeat. Despite 5 years of zero advertising, Smiths Chips still outsell Frito-Lays chips by more than 2:1. The Frito-Lays brand in Aus is being discontinued and all the current Lays lines will be re-branded as Smiths Chips. This has only happened in Australia. Everywhere else a brand with no advertising fades into obsurity where it can be quietly retired.

Onya Smiths Chips! They really are the best.

Comments

[ceruleanst.livejournal.com]

This reminds me more than a little of a movie entitled The Coca-Cola Kid. (http://www.imdb.com/title/tt0088931/)

Re:

[dewhitton.livejournal.com]

It's very much like that.

[skipai.livejournal.com]

Smiths? We get them here but they just not in the same league as Walkers which has basically got the whole UK monopoly on that sort of thing.

Re:

[dewhitton.livejournal.com]

I'm certain the Smiths Chips you have aren't the same company as the ones here. I've tried them and was a little disappointed.

Re:

[skipai.livejournal.com]

Batty, batty, batty......

Things are the same but are made quite differently around the world.

You know, different potatoes, etc than what they use over there.

Point to note.

Pepsi One in the states is the most vile, disgusting piece of liquidized sick you can gulp down.

Sorry, but PA water is the most disgusting thing ever.

Pepsi Max here (Pepsi One) which has different water supply is actually quite nice :)

It's all about where stuff is made really.

[weyrdbird.livejournal.com]

Hooray!

Some portion of the world where a US conglomerate *doesn't have afoothold in a market! *Boggle*


Now if only the rest of the world could do that with McDungall's hamburgers.......

[elektron.livejournal.com]

Now I have to visit aussieland and find some Smiths Chips!

And vegemite and marmite and and and...

@.@

[javarod.livejournal.com]

Hmmm, this reminds me of the Hungry Jack restaurants thing. Basically they were Burger Kings, but for some reason the company couldn't use that name in Australia when they moved in. These days they can, but HJ has better brand recognition IIRC.