Bugger.

[den]

Bugger (quicktime.mov]

An ad that was on telly here, found by kelloggs2066

Comments

[fledchen.livejournal.com]

That's interesting. Advertisers here in the U.S. typically avoid even the mildest of curse words. Maybe I just misunderstand the severity of the usage of "bugger" in Australia. At least where I live (Midwest), it's a diminutive, usually used to refer to rascally children or animals, or mildly frustrating inanimate objects. It was my understanding that the word means something quite different in the UK and Oceania.

[fledchen.livejournal.com]

erm, Midwest United States, that is. I'm a bit dopey tonight.

[dewhitton.livejournal.com]

The word has a lot of uses here. Swatting a fly: "Got the bugger!" Noisy kids "Will you noisy buggers get out side?" You want someone to stop wasting time "Stop playing silly-buggers" Something bad happens "Ah, bugger"

It's a good word, and very mild here in Aus.

[ceruleanst.livejournal.com]

There it's mild because people aren't uptight. Here it's mild because people don't know what it means.