When two sisters launched an "anti-pink" campaign two years ago to liberate girls from a toy industry dedicated to churning out pretty princesses for girls, they had no idea of the fuss it would cause.
"We got hate mail from all over the world," says Emma Moore, one half of Pinkstinks, the group she runs with her twin sister, Abi. "They said things like 'you must be lesbians, you're ugly'. The reaction was so extreme you'd think we'd tried to cancel Christmas."
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Time to go feed the llamas. Happy holidays!